Pura is the Spanish word for `pure´ which is the equivalent for what the label PURA clothing stands for: Recycled fabrics for a pure conscience. There is still a lot of unethical stuff happening in the fashion industry. Our goal and motivation is not only to create a bikini and sportswear line which is perfect in style and in fit but also to create pieces which are fairly produced and environmentally sustainable. PURA clothing only uses 100% recycled fabrics and donates with every order!
Pura is the Spanish word for `pure´ which is the equivalent for what the label PURA clothing stands for: Recycled fabrics for a pure conscience. There is still a lot of unethical stuff happening in the fashion industry. Our goal and motivation is not only to create a bikini and sportswear line which is perfect in style and in fit but also to create pieces which are fairly produced and environmentally sustainable. PURA clothing only uses 100% recycled fabrics and donates with every order!